Bengü Erdenen

A sophisticated arrangement of branded stationery on a light ash-wood desk, including a textured navy-blue folder stamped with "Erdenen Consultancy" in minimalist silver foil, smooth matte business cards with sleek embossed logo accents, and a brushed metal pen. The items are neatly aligned, surrounded by a glass paperweight and a sleek laptop partially visible in the frame. Gentle daylight streams from the side, adding soft highlights and shadow play across the surfaces. The scene exudes refined professionalism and contemporary clarity, photographed from a slightly elevated angle with sharp focus on the branding details and subtle background blur. The artistic style is clean, modern, and business-forward, perfectly emphasizing organized consultancy expertise.

About

Bengü Erdenen is a brand and communication consultant with over 15+ years of experience across retail, luxury automotive, hospitality and cultural projects. Her work focuses on helping brands clarify who they are, how they speak, and the kind of experience they create beyond products, beyond campaigns.

Having worked with global brands such as Carrefour, Intersport, Ferrari, Maserati, Fiat500 and Rixos, she has built her career at the intersection of strategy, storytelling, and experiential communication. She approaches branding not as a purely commercial exercise, but as a cultural practice shaped by context, values, and human behavior.

She holds a master’s degree on Brand Management and Communication from Istituto Europeo di Design (IED) Milan, where she developed a perspective that continues to inform her work: brands are living systems, and strong communication begins with understanding their cultural and emotional foundations.

Today, Erdenen Consultancy works with brands and institutions on positioning, brand language, strategic partnerships, event management and experience design. Alongside her consulting practice, she lectures and mentors students and young professionals, sharing practical insights on brand awareness, communication, and narrative building.

Services

Strategic Marketing & Communication Consulting

Erdenen Consultancy works with brands, founders, and institutions seeking clarity, consistency, and depth in how they position themselves and communicate.

Advising on communication strategy, content direction, influencer marketing, and media planning with a focus on relevance, clarity, and long-term brand value rather than short-term noise.

Experience & Collaboration Strategy

Supporting brands in designing meaningful brand experiences, event concepts, and strategic partnerships that align with their identity, audience, and communication goals.


Blog

A journal shaped by travel, marketing, and cultural observation.
From emerging trends and brand narratives to cities, places, and shifting lifestyles, this space brings together insights drawn from both professional experience and everyday encounters.

Rather than conclusions, it offers perspectives—connecting ideas, contexts, and the subtle signals that define how we live, move, and communicate today.

Contact

Reach out to discuss how we can tailor strategies to your business today.

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